S jo was born out of a RCA design PhD project looking to evolve power & privilege specifically within the act of craft practice between traditional women’s craft communities and NGOs/designers in development. It consistently searches for new vocabulary & syntax for traditional craft skills and makers. Our signature jewellery, conceptualised in 2011, values each craftwoman’s creativity. The magic of our pieces comes from the symphony of working together as different craftswomen, in a nurturing and mutual learning space.

S jo Founder – Seher x


S jo Style: Pink Love

An edit of S jo pieces in pink that you’ll love

Pink is one of my favourite colours to wear right now. When I was a teenager I had my ups and downs with pink. Pink and purple were my favourite colours growing up but as a teenager I shunned pink as it was not ‘cool’. It wasn’t until a dear friend and my mother went shopping with me and picked out a beautiful and subtle petal pink broderie anglaise fabric for me to have stitched that I embraced the idea of wearing pink again. The subsequent compliments I got while wearing it, made me realise and accept that I liked it, and it suited my skin colour and tone. This season I have been wearing not just subtle and pastel shades of pink but embracing bright and bubblegum shades as well. Here is an edit of the best S jo pieces available in pink right now in a range of hues for you to complete your perfect pink outfit. I hope you find the shade of pink you love or the one that makes you wear and love pink again.

Seher x

SUBTLE AND PASTEL SHADES OF PINK

Wood beads necklace - Blush
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Wood beads necklace - Blush
£45.99
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BRIGHT POPS OF PINK

DEEP SHADES OF PINK

S jo Diary: Pakistan field trip 2022

S jo Diary: Pakistan field trip 2022

Get to know S jo Founder, Dr Seher Mirza

Get to know S jo Founder, Dr Seher Mirza

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