S jo was born out of a RCA design PhD project looking to evolve power & privilege specifically within the act of craft practice between traditional women’s craft communities and NGOs/designers in development. It consistently searches for new vocabulary & syntax for traditional craft skills and makers. Our signature jewellery, conceptualised in 2011, values each craftwoman’s creativity. The magic of our pieces comes from the symphony of working together as different craftswomen, in a nurturing and mutual learning space.
S jo Founder – Seher x
AGJ is the village where this project was piloted and the focus of the research due to the consistent interaction Seher has had with the community since 2007. This community of craftswomen makes our signature thread jewellery and other accessories all conceived as part of this project from 2010 onwards.
A series of parallel workshops were undertaken encouraging the women towards design thinking and design decision-making based on their own traditional technique and pattern to evolve traditional craft practices not replace them.
We started with simple briefs then gradually with subsequent hands-on workshops over the years, built it up to the stunning accessories you see today. We work with about 45 artisans in the village at present (yet steadily growing), making this our largest community of makers. Our chats and tea sessions include many sensitive social issues which offer an insight into the way the community lead their lives traditionally.
Our gallery below has pictures of most women from the community during workshops or daily activities and gradually we are building our collection and adding details. Find out more about your favourite artisan (hover cursor over image after clicking).